I was searching for truth and the book was loaded with it.” “I wanted spiritual adventure, and I was on the ride of my life. “I had wanted bold I found bold,” he wrote. In You’ve GOT to Read This Book! 55 People Tell the Story of the Book That Changed Their Life, Siegel discloses that the ideals he gathered from The Urantia Book guided how he ran Celestial Seasonings from the beginning and provided a moral compass for himself and his employees. In fact, the religious text is responsible for much more than the name of the company. In no time the friends were sauntering into the local bank to get a loan for their new business, “wearing jeans, smelling of herbs, and armed with Tupperware containers of Mo’s 36 and Sleepytime blends.” They called their company Celestial Seasonings, after co-founder Lucinda Ziesing’s flowername.īut there might be another reason they named it “celestial.” Mo Siegel and John Hay, two of the founders, were avid believers in a new-age bible called The Urantia Book, which followers call “an epochal revelation authored solely by celestial beings.” The book touches upon everything from mind control to a eugenics plot to eliminate the “inferior races” of our great nation. On those first hikes, the team harvested enough herbs for 500 pounds of a blend they called Mo’s 36 Herb Tea, and the sleep-conjuring tea made of chamomile, spearmint, and other herbs soon followed. The group wanted to get into the business. The concept that “tea” could be herbal was innovative in itself, since up until then, all tea in America and Great Britain was made of the plant Camellia sinensis. One of the friends, Mo Siegel, was serving an Asian herbal tea to customers in a local shop to much success in 1969. So, I’m sure you can understand that after I bought a box of Sleepytime Tea ($3.29 for a box of 20 at IGA), it stayed unopened in my cupboard for months, because I just didn’t believe it would work.This article by Megan Giller originally appeared on Van Winkles, the publication devoted to sleep.īefore Sleepytime became the crown jewel of Celestial Seasonings, with 1.6 billion cups sold per year, before the company became the largest tea manufacturer in North America, the tea was nothing more than a dream in the heads of a few flowerchildren hiking up the Rocky Mountains in search of herbs. I’ve also tried prescription medication, and maybe my brain is stubborn, because they haven’t worked, either.
Other methods are time-consuming, such as meditation, or just plain strange (ever listened to the Sleep With Me podcast at 2am and then questioned your entire life?). Some herbal treatments have given me weird dreams and taste horrible. I’ve tried many different remedies, but usually with no luck or unpleasant side effects.
Since childhood, I’ve had difficulty falling asleep and staying asleep.
Sleepytime Tea by Celestial Seasonings has an adorable illustration of a sleeping brown bear on their packaging, and it was this vintage drawing that first caught my eye. No, I’m not regressing to cuddling soft toys while in my 30s (although it does seem comforting), but rather, I’ve found an insomnia remedy that is natural, cheap and also delicious. I have a new evening companion, and it’s a cute brown teddy bear in a red sleeping cap.
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